Blog
Notes on web development, marketing, and growth.
10
Many businesses make the same mistake: they hand the website to one team and the ads to a completely different one. The result is a good-looking site that brings in no clients, plus ad campa…
Pick a topic — its latest stories appear below.
You ran ads for a month. The dashboard has clicks, impressions, even a row labelled "conversions". And yet at the end of the month you cannot answer the simplest question there is: where did…
Do you actually know how fast your site is? Most business owners only find out when customers start saying "the site is slow." Our free SEO/CWV audit tool shows you the numbers upfront. What…
Someone is standing on a street in Baku, opens their phone and types "tyre repair near me". Google answers with a map and three or four business listings — a rating, a distance, a Call butto…
The tag is on the site, the dashboards load, and you know how many people visited last month. Then someone asks how many enquiries the site produced and from which channel — and the answer i…
Typing "write me a blog post" into ChatGPT and pasting the result straight onto the page takes a few seconds. The speed promise is real. The problem starts right after — the person reading i…
A customer opens your site on the busiest day of a campaign — the day a discount goes live, or stock is about to run out — and the page freezes for three or four seconds. They hit back and c…
Whenever a business starts a new project, the first question is usually the same: which domain to buy. And the advice that follows is almost always identical too — "put the service name stra…
Under every booking notification from Booking.com sits another number — the commission. The first instinct is usually "why am I sharing this, I should just sell direct from my own site." But…
"What are our competitors doing?" usually gets answered one of two ways: by feel ("their Instagram is stronger than ours"), or by an expensive report. Yet most of the answer already sits on…
Typing "write me a blog post" into ChatGPT and pasting the result straight onto the page takes a few seconds. The speed promise is real. The problem starts righ…
A customer opens your site on the busiest day of a campaign — the day a discount goes live, or stock is about to run out — and the page freezes for three or fou…
Whenever a business starts a new project, the first question is usually the same: which domain to buy. And the advice that follows is almost always identical to…
Under every booking notification from Booking.com sits another number — the commission. The first instinct is usually "why am I sharing this, I should just sell…
"What are our competitors doing?" usually gets answered one of two ways: by feel ("their Instagram is stronger than ours"), or by an expensive report. Yet most…
Budget spent, campaign live, audience correctly targeted — and still no clicks. Most of the time the problem isn't the targeting, it's the sentence: an announce…
On the last Monday of the month, the same scene repeats: the social admin panel is open, the cursor blinks in an empty field, and nobody knows what to post toda…
Most business owners only ask about the state of their website once sales drop. Until then the site counts as working, because it opens and it looks fine. But t…
An order lands on your website. One person retypes it into the accounting system, another logs it into the courier panel, a third switches to a separate tool ju…
Most clients open with one sentence: "I want a clean, modern website." The studio starts building, because asking more questions feels like friction when the cl…
