Say "open an online store" and most people picture the website first — product cards, a cart button, a checkout form. But a store isn't opened by the site, it's…
6 min read
An online store needs connected ordering, payments, stock and delivery. Start with launch preparation, then work through payment and operational integrations. Distinguish a product catalogue from a store where customers can complete an order.
Say "open an online store" and most people picture the website first — product cards, a cart button, a checkout form. But a store isn't opened by the site, it's…
Launching an online store, most of the attention goes to design, product photography and ad budget. Payments get left for last, on the assumption that any butto…
An order lands on the website, and then someone opens the accounting program and retypes it by hand — product name, quantity, price, the customer's details. At…
A customer finds a product on your site, adds it to the cart, confirms the order, and the card gets charged. A few hours later the phone rings: "Sorry, that ite…
Once a "Pay by card" button goes live on the site, most business owners consider the job done — money comes in, orders appear, so the integration must be workin…
The order is placed, the payment has gone through, and then it goes quiet. The last thing the customer sees on your site is “order received” — no idea where the…