Plenty of business owners raise their ad budget every month and can't work out why sales stay flat. They watch the traffic number, see more people arriving, and…
7 min read
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Blog
Notes on web development, marketing, and growth.
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Someone opens ChatGPT and types: "Which company would you recommend for [your service] in Baku?" A few seconds later a confident, specific answer appears — name…
6 min read
Say "open an online store" and most people picture the website first — product cards, a cart button, a checkout form. But a store isn't opened by the site, it's…
6 min read
Launching an online store, most of the attention goes to design, product photography and ad budget. Payments get left for last, on the assumption that any butto…
6 min read
On the website, the brand sounds measured and professional. Scroll to Instagram and the same brand is suddenly cracking jokes, dropping emoji, sounding like som…
5 min read
You open the month-end report: budget spent, clicks came in, no orders. The number is smaller, and you cannot point to where the money actually went. Usually th…
6 min read
One day your site loads with a red browser warning. Or a customer calls to say a strange ad is popping up on your homepage. This is not a Hollywood-style hack w…
6 min read
A customer messages on WhatsApp and gets an answer half an hour later, then the thread disappears into the rest of the inbox. Another customer asks the same que…
6 min read
The first few weeks after a website relaunch are usually rough to look at in the analytics: organic traffic drops, form submissions slow down, and search querie…
6 min read
At the end of the month there's one number left: the amount set aside for marketing. Then comes the question — where does it go? Into ads, into content, into te…
6 min read