When a site gets a facelift, the design changes first, then the on-page copy. But the first thing a person actually reads is neither. It's the <title> tag and t…
7 min read
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Blog
Notes on web development, marketing, and growth.
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The monthly report lands in your inbox. Impressions are up, clicks are up, even the "conversions" line has a green arrow next to it. And the till shows the same…
6 min read
Your Instagram has 4,000 followers. Your competitor's has 800. The order still goes to the competitor. If that sounds familiar, the problem isn't posting freque…
6 min read
How much time do you spend chasing backlinks? Guest-post pitches, directory submissions, waiting for someone else to reference you — all of it takes time, and t…
6 min read
Last month you added a cookie banner to the site — legal advice, or just caution. This month you open the GA4 report and visitor numbers are down. The campaign…
6 min read
When someone asks "how much does Instagram advertising cost," they want one number back. Ask five different business owners the same question and you get five d…
7 min read
Every extra second a page takes to load quietly takes a customer with it, and nothing in your reports shows it as a separate line. Analytics has a "bounce rate"…
6 min read
Every agency pitch has the same line in it somewhere: first page of Google in three months. The contract gets signed, the first invoice goes out, three months p…
6 min read
The CRM is bought, the board is open, the columns are in place. It looks like a system. A month in, the sales manager pulls up the report and finds twelve of fi…
6 min read
Nearly every site brief carries the same line: "everything should be findable in two or three clicks." The team delivers it literally — five items in the top me…
6 min read