You open the invoice at the end of the month: ad spend went from $2,000 to $3,000, and the "management fee" line grew right along with it — nobody told you that…
7 min read
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Blog
Notes on web development, marketing, and growth.
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The product is good and the service works, but the person who opens the Reel never finds that out — the frame shakes, the face sits in shadow, the audio sounds…
5 min read
A team runs a paid campaign, and the store console shows a spike of new installs for the week — the whole channel gets a round of applause. A month later revenu…
5 min read
It's nine on a Friday night, the kitchen is full, orders keep coming in — it looks like business is good. At the same moment, somewhere else, a hungry person op…
5 min read
Three SEO proposals land in your inbox, and each one promises something different. One guarantees the top spot. Another mentions a "special relationship" with G…
5 min read
Count the "Contact Us" buttons on your website. There are probably more than three. None of them tell you why they get so few clicks — the problem isn't the but…
6 min read
11 pm, a customer types on your site: "where's my order, why hasn't it arrived." Nobody answers until morning. By the time the shop opens, forty messages are wa…
5 min read
The campaign is running, clicks look normal, the dashboard says "active" — and yet by the end of the month the gap between the invoice and the number of actual…
6 min read
You open the monthly Instagram report. Likes are up from last month, reach climbed too — every number has a green arrow next to it. Then you check with sales: n…
6 min read
You ask three agencies the same question: "We need a mobile app — how long will it take and what will it cost?" One quotes 3,000 manat, another 12,000, and the…
6 min read