Audit your own website in 30 minutes — a 12-point checklist
Most business owners only ask about the state of their website once sales drop. Until then the site counts as working, because it opens and it looks fine. But the gap between opening and working usually comes down to a handful of small details — and you can check every one of them yourself, without buying a single tool, in about half an hour.
The checklist below is in three parts: can people find you, is your site worth the wait, what does the visitor do. Each item says what to look at and what the result means. One sheet of paper is enough for notes.
Part one: can people find you (10 minutes)
1. Search Google for your own brand
Type your company name. Is your site the first result? Is there a map block next to it? If you are not first for your own name, that is a technical problem rather than a marketing one — and it usually clears up quickly.
2. Count your indexed pages
Type site:yoursite.az into the search bar, no space. The number you get is how many pages Google knows about. If your site has 40 pages and the result says 6, most of it does not exist in search at all.
3. Read the titles in that result
In the same site: listing, look at the blue headlines. Are they all identical? "Home", "Home", "Home" means your pages have no titles of their own — which costs you both ranking and clicks.
4. Check your map profile
Search for your business in Google Maps. If a profile exists, are the hours, phone number and address correct? For a local business this profile often brings more enquiries than the website does, and filling it in costs nothing.
Part two: is your site worth the wait (10 minutes)
5. Open it on your phone — on mobile data, not Wi-Fi
Use mobile data rather than the office Wi-Fi. That is how your customers actually see it. Count the seconds until the page is fully visible and write the number down.
6. Is the text readable, are the buttons tappable
With your thumb, without zooming. If you have to pinch to read, or two buttons sit close enough that you hit the wrong one, that is a lost order rather than a design quibble.
7. Check how heavy the images are
Save the largest image on the page to your computer and look at the file size. Anything over 1 MB is a wait for a mobile visitor. Three or four of those on one page add two to three seconds to the first load on their own.
8. Certificate and address
Does the browser say "not secure" in the address bar? Does the site load the same way with and without www? The second one looks trivial but can leave you counted as two separate sites.
Part three: what does the visitor do (10 minutes)
9. Does the homepage answer three questions
On the first screen, without scrolling: what you sell, who for, what to do now. If one of the three is missing, the visitor has to go looking — and usually does not.
10. Count the "contact us" buttons
Count every button on the site. How many promise a specific outcome? "Get a free consultation", "Calculate your price", "See our work" are outcomes. "Learn more" and "Contact us" do no work at all.
11. Fill in the form yourself
All the way. How many fields are there? Is each one genuinely needed? And what happens after you submit — a thank-you message, an email, or a page that silently reloads? A form that answers nobody is the most expensive kind of breakage, because no one complains, they just leave.
12. Is anything said about price
You do not have to publish figures, but a range, an explanation of what it depends on, or package names should be there. Total silence sends the visitor to a competitor, because that is where they find the answer.
How to read your result
Now look at the list. A simple rule:
- Two or more problems in part one — this is technical visibility, and writing more content will not fix it.
- Two or more in part two — spending on ads is pointless, because the visitor does not wait for the page.
- Two or more in part three — you have traffic but it does not convert; fixing that is cheaper than buying more traffic.
Adding new pages before closing a single item is like pouring water into a bucket without finding the hole first.
If you want a real number for the speed and technical side, there is no need to guess: our free SEO and speed audit tool takes your address, pulls real measurements from Google's own source, and explains in plain language which item is the problem.
And if the list turned up a lot and you cannot tell where to start, our website and advertising audit exists for exactly that — we rank the findings by impact and separate the one-day fixes from the one-month ones.
