Most business owners only ask about the state of their website once sales drop. Until then the site counts as working, because it opens and it looks fine. But t…
5 min read
Start by identifying what limits sales. This collection connects website audits, competitor analysis, budget allocation and the choice of initial channels. Use it to choose a practical next step for your current business.
Most business owners only ask about the state of their website once sales drop. Until then the site counts as working, because it opens and it looks fine. But t…
"What are our competitors doing?" usually gets answered one of two ways: by feel ("their Instagram is stronger than ours"), or by an expensive report. Yet most…
At the end of the month there's one number left: the amount set aside for marketing. Then comes the question — where does it go? Into ads, into content, into te…
Once a month you open the sales report, look at the total, and close it. Higher than last month means a good month. Lower means "the market's quiet" and you mov…
Every agency pitch sounds the same. Custom strategy, fast turnaround, "results-driven" — the deck rarely shows the difference. The difference shows up later: af…
A business owner starting from zero usually holds three ideas in their head at once: get a website, show up on Instagram, run some ads. With a tight budget, all…
You open the ad account — clicks are there, impressions are there, even the CTR looks decent. The phone doesn't ring, the cart stays empty, the enquiry box is q…
The most common answer to "which channel should we start with" is to look at what a competitor is doing. They're active on Instagram, so you go there too. A fri…
Many businesses make the same mistake: they hand the website to one team and the ads to a completely different one. The result is a good-looking site that bring…