Posts tagged #strategy

You ask three agencies the same question: "We need a mobile app — how long will it take and what will it cost?" One quotes 3,000 manat, another 12,000, and the…

The monthly report lands in your inbox. Impressions are up, clicks are up, even the "conversions" line has a green arrow next to it. And the till shows the same…

How much time do you spend chasing backlinks? Guest-post pitches, directory submissions, waiting for someone else to reference you — all of it takes time, and t…

When someone asks "how much does Instagram advertising cost," they want one number back. Ask five different business owners the same question and you get five d…

Every agency pitch has the same line in it somewhere: first page of Google in three months. The contract gets signed, the first invoice goes out, three months p…

The CRM is bought, the board is open, the columns are in place. It looks like a system. A month in, the sales manager pulls up the report and finds twelve of fi…

You have five people in sales and five separate spreadsheets. Who called whom, which enquiry is stuck and why — only the person who owns that file knows, and wh…

You ran ads for a month. The dashboard has clicks, impressions, even a row labelled "conversions". And yet at the end of the month you cannot answer the simples…

The tag is on the site, the dashboards load, and you know how many people visited last month. Then someone asks how many enquiries the site produced and from wh…

Many businesses make the same mistake: they hand the website to one team and the ads to a completely different one. The result is a good-looking site that bring…