One consultant tells you to get a CRM. Another tells you it should be an ERP. You end up choosing without really knowing what either one does, and the outcome i…
5 min read
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Posts tagged #strategy
Most business owners have access to Google Analytics and can't recall the last time they opened it. It isn't laziness — the dashboard loads with thirty-plus num…
7 min read
Ask three studios for a website quote and the numbers almost never land close together. One says 900 manat, another says 4500, a third avoids a figure entirely…
6 min read
A business owner starting from zero usually holds three ideas in their head at once: get a website, show up on Instagram, run some ads. With a tight budget, all…
6 min read
Three days ago you tested two homepage headlines. Today variant B is ahead of A — or so it looks. Pleased, you keep B and close the test. A week later, checking…
6 min read
When a business owner first messages us, the sentence is almost always the same: "I want to order a website." Halfway through the conversation it turns out they…
6 min read
You open the ad account — clicks are there, impressions are there, even the CTR looks decent. The phone doesn't ring, the cart stays empty, the enquiry box is q…
5 min read
Almost every customer list starts life in a spreadsheet, because it's already there and it costs nothing. For the first twenty or thirty customers that's more t…
5 min read
Three months ago the CRM went live. Everyone got trained, the pipeline stages were set up, the deal cards were ready. Open it today and most stages sit empty, t…
6 min read
You open the invoice at the end of the month: ad spend went from $2,000 to $3,000, and the "management fee" line grew right along with it — nobody told you that…
7 min read