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Sample layout — not an actual client project

All work
SOCIAL

A clinic's channel — the zero point

Six posts, following 1,065

Market
Türkiye
Sector
Healthcare · local business
Year
2026
Open the Instagram profileI want something like thisinstagram.com/aderdent
@aderdent
Followers
927
Posts
6
Following
1 065

Figures read from the account's public profile on 2026-08-06. No estimates, projections or derived metrics.

About the project

The most typical local-clinic picture: the website is ready and the social channel is nearly empty. Six posts, 927 followers — and 1,065 accounts followed, meaning it follows more people than follow it. The channel was built with follows instead of content.

How it is built

  1. 01

    Six posts is not a channel

    A new patient lands and can't decide, because there is nothing to look at. In a clinic, 90% of the decision is 'can I trust these people?'

  2. 02

    The material already exists

    The site has the dentist's photo, a team section, a treatment list and an address. All of it can be reused — no shoot from zero is even needed.

  3. 03

    It only works with local search

    A clinic's social channel doesn't work alone: it works with the Google Business Profile, reviews and the map.

Details

This card is a diagnosis, not a showcase, and it stays in the portfolio on purpose. 'If yours looks like this too' is the strongest sales line available.

Previous projectA developer's channel — an open gapNext projectThe agency's own channel — the cobbler's shoes

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