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A Baku-based web and digital marketing studio. We build the site, the web app and the campaigns as one system — and measure the result.

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Sample layout — not an actual client project

All work
SOCIAL

A developer's channel — an open gap

804 posts against 3,279 followers

Market
UAE · Dubai
Sector
Real estate · diagnosis
Year
2026
Open the Instagram profileI want something like thisinstagram.com/range_developments
@range_developments
Followers
3 279
Posts
804
Following
827

Figures read from the account's public profile on 2026-08-06. No estimates, projections or derived metrics.

About the project

This is not a success story, and it is here on purpose. 804 posts is serious effort, yet it holds only 3,279 followers — while following 827 accounts. The channel chases an audience instead of pulling one. The same brand's website is strong; the gap is on the social side, and that gap is the work being sold.

How it is built

  1. 01

    Volume isn't outcome

    804 posts to 3,279 followers is about four followers per post. For contrast, Talabat in the same market holds thousands per post.

  2. 02

    Follow-tactics don't work here

    827 accounts followed is a reciprocity play. A luxury property buyer doesn't arrive that way — that audience is built with content, social proof and targeting.

  3. 03

    Site ready, channel behind

    The site has a multilingual catalogue, filters and a direct enquiry path. The channel isn't feeding it — which is exactly the fix.

Details

Included deliberately: a portfolio of only strong channels never explains what we can repair. The diagnosis is part of the service.

Previous projectA production house's portfolioNext projectA clinic's channel — the zero point

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