Sample layout — not an actual client project
All work
HOTEL / BOOKING
Direct hotel booking
The commission-free channel, on screen one
- Market
- Türkiye
- Sector
- Hotel · direct sales
- Year
- 2026
About the project
A luxury resort group in Türkiye. In hotels one question decides the margin: does the guest arrive from Booking, or from the hotel's own site? The first takes a commission on every night. So the most important element here isn't the film — it's the 'Book your stay' bar at the foot of the screen: pick a resort, pick dates, pick guests, search.
How it is built
- 01
The booking bar is pinned
Resort · dates · guests · Search, all on the first screen over the film. It catches the guest before a third-party platform does.
- 02
Five languages with x-default
We measured 7 hreflang alternates — EN, DE, RU, TR and x-default. German and Russian are core resort markets, and each lives on its own URL.
- 03
A 196-page sitemap
196 addresses in the sitemap: resorts, room types, restaurants, offers. That is how many doors are open to long-tail search.
Details
Full-screen video, a serif headline, the menu behind one button. The site doesn't show itself — it shows the resort. Measured gap: 16 of 32 images lack alt text, and no Hotel structured data is declared.