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pixellabs

A Baku-based web and digital marketing studio. We build the site, the web app and the campaigns as one system — and measure the result.

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  • Email: [email protected]
  • Phone: +994 77 532 99 33
  • Address: 8-24 Haji Zeynalabdin Taghiyev St, Baku 1005

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Strategy & audit

Sales and customer data analysis

Decide about your customers based on what your own numbers say — not gut feeling.

Start the conversationStrategy & audit

Your sales, CRM and offline operations data usually already holds the answers — it just hasn't been read yet. We bring this data together to reveal who buys again, which segment drives most of your revenue, and where you're losing money.

What is included

Sales and customer data analysis

  • Gathering and cleaning sales and CRM data in one place

  • Identifying customer segments

  • Repeat purchase and customer loyalty metrics

  • Revenue and margin calculation per customer

  • Identifying where losses occur

  • Presenting results in a clear report

How we work

Sales and customer data analysis

  1. 01

    Data collection

    We gather data from sales, CRM and existing operational sources.

  2. 02

    Cleaning and structuring

    We put the data into a consistent, comparable format for analysis.

  3. 03

    Segment and metric analysis

    We extract customer segments, repeat purchase and revenue metrics.

  4. 04

    Recommendation report

    We present concrete conclusions grounded in the numbers.

Outcome

You see, in numbers, which customer segment drives most of your revenue, where losses are happening, and what the next step should be.

Questions

Frequently asked questions

  • 01What data sources are needed?

    Usually a CRM, sales system, or even existing spreadsheets are enough — we determine which sources fit at the kickoff call.

  • 02If our data set is small, is the analysis still useful?

    Yes, even smaller data sets can reveal repeat-purchase and segment trends, though how deep the result goes depends on the volume of data available.

  • 03How can the results be used?

    As the basis for different marketing and sales decisions by segment, and for fixing the points where losses occur.

Related services

Strategy & audit

  • Site and ad audit

    See what's holding growth back before you raise your ad budget — your site, your search visibility and your ad accounts in one review.

  • Competitor analysis and market research

    See what your competitors are doing — everything visible in public sources, gathered into one table so your positioning call rests on data.

  • Digital analytics and GA4 setup

    See in numbers which channel actually delivers — we set tracking up correctly and read the report for you.

Ready to grow?

Fill in the form to find out what your customer data is telling you.

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