We combine the trackable touchpoints along a customer's path to a sale and model each channel's share. We also openly show in the report which data can't be technically measured.
Mapping customer touchpoints
Building a cross-channel attribution model
Calculating each channel's real share of sales
Transparent reporting of unmeasurable data
Turning results into a readable report
We identify and combine existing tracking sources.
We build the cross-channel attribution model.
We calculate each channel's real share.
We turn the results into a clear format for you.
You decide how much budget to allocate to each channel based on proof, not guesswork.
At minimum, a tracking system like GA4 needs to be in place — we assess your current state at the initial meeting.
There can be touchpoints that are technically untrackable (some offline channels, for example) — we show this openly in the report.
Want to know with proof which channel is driving sales? Fill out the form.