Analytics & data

View-level access to your site and to whatever already exists — GA4, ad accounts, your CRM if it is relevant. You grant that access from your side; we never ask for passwords. If an app is involved, a small change on the code side is needed, done either by your developer or by us. We start by agreeing which questions you want answered in numbers — the measurement plan follows from that.

All of it in yours: GA4, the data warehouse, the reporting dashboards — you own the accounts and we work through the access you grant. If we stop working together, the data and the dashboards stay with you; nothing has to be migrated anywhere. At handover we walk your team through how to read the dashboard, step by step.

Tracking is built around behaviour — which page, which step, which channel — and the collection of person-identifying data is switched off by default. If your audience requires a consent banner, tracking is configured to respect that consent. The data stays in your own accounts: we never sell it and never share it without your permission, and it lives inside the platforms you have chosen yourself, such as Google.

The reporting exists to support decisions, not to flatter the ads: what is working and what turned out to be wasted spend land in the same dashboard. Ad budget is spent from your own account in your name, and our management fee is invoiced entirely separately from that budget — there is no markup on media. Every number shows where it came from, so you can check it yourself at any time.

After setup we test every event in a real scenario — place an order, submit a form, tap the call button — and check together that it lands correctly. Then we reconcile the dashboard against the actual number of sales or enquiries on your side, and where the two differ we investigate the cause, explain it, and fix what can be fixed. Analytics does not raise the result by itself — it shows what is producing it, and the decision stays with you.