Posts tagged #conversion

The campaign is running, clicks look normal, the dashboard says "active" — and yet by the end of the month the gap between the invoice and the number of actual…

You open the monthly Instagram report. Likes are up from last month, reach climbed too — every number has a green arrow next to it. Then you check with sales: n…

When a site gets a facelift, the design changes first, then the on-page copy. But the first thing a person actually reads is neither. It's the <title> tag and t…

The monthly report lands in your inbox. Impressions are up, clicks are up, even the "conversions" line has a green arrow next to it. And the till shows the same…

Your Instagram has 4,000 followers. Your competitor's has 800. The order still goes to the competitor. If that sounds familiar, the problem isn't posting freque…

Last month you added a cookie banner to the site — legal advice, or just caution. This month you open the GA4 report and visitor numbers are down. The campaign…

Every extra second a page takes to load quietly takes a customer with it, and nothing in your reports shows it as a separate line. Analytics has a "bounce rate"…

The CRM is bought, the board is open, the columns are in place. It looks like a system. A month in, the sales manager pulls up the report and finds twelve of fi…

Nearly every site brief carries the same line: "everything should be findable in two or three clicks." The team delivers it literally — five items in the top me…

Someone is standing on a street in Baku, opens their phone and types "tyre repair near me". Google answers with a map and three or four business listings — a ra…