A mobile visitor lands on your site, sees a phone number, and does not call. That is not a lack of interest — calling means rehearsing what to say, waiting for…
6 min read
Blog
Posts tagged #conversion
You shot the video yourself, edited it, showed the product at its best — and got thirty views, three of them from people you know. Most owners go looking for th…
6 min read
The question usually comes from the same place: social reach is down from last year, ad costs keep climbing, results keep shrinking. Someone suggests going back…
5 min read
It's eleven at night and your phone lights up with a one-star review. The first instinct usually goes one of three ways: fire back a long defensive reply right…
6 min read
The clinic has a website, maybe even a running ad campaign. But the patients who call in keep asking the same thing: "Which doctor sees this, and is anyone free…
6 min read
Once a month you open the sales report, look at the total, and close it. Higher than last month means a good month. Lower means "the market's quiet" and you mov…
6 min read
Plenty of business owners raise their ad budget every month and can't work out why sales stay flat. They watch the traffic number, see more people arriving, and…
7 min read
Say "open an online store" and most people picture the website first — product cards, a cart button, a checkout form. But a store isn't opened by the site, it's…
6 min read
Launching an online store, most of the attention goes to design, product photography and ad budget. Payments get left for last, on the assumption that any butto…
6 min read
You open the month-end report: budget spent, clicks came in, no orders. The number is smaller, and you cannot point to where the money actually went. Usually th…
6 min read