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Sample layout — not an actual client project

All work
SOCIAL

A luxury store's editorial channel

1,448 posts, 536K followers

Market
UAE · Dubai
Sector
E-commerce · fashion editorial
Year
2026
Open the Instagram profileI want something like thisinstagram.com/ounass
@ounass
Followers
536 000
Posts
1 448
Following
593

Figures read from the account's public profile on 2026-08-06. No estimates, projections or derived metrics.

About the project

In luxury e-commerce the channel has to be a magazine, not a catalogue — product shown in a row gets scrolled past. 1,448 posts against 536K followers is a long game. Worth noting: the account follows 593 others, which is ecosystem-building with brands and designers rather than follow-for-follow.

How it is built

  1. 01

    Collection, not single product

    Frames place clothing in context — location, light, movement. Price and SKU live on the site; the channel creates the want.

  2. 02

    Five markets, one account

    The site declares separate English and Arabic versions for five Gulf countries. Social stays one account: the visual language needs no regional split.

  3. 03

    Following as strategy

    The 593 accounts followed are mostly brands. In luxury, who touches whom is visible — this is done for the ecosystem, not the algorithm.

Details

White ground, fine serif, campaign frames at one size. The cleanliness of the shop window carries from site to channel intact.

Previous projectA delivery platform's channelNext projectA SaaS product's mass channel

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