Sample layout — not an actual client project
All work
E-COMMERCE
Luxury online store
Five markets, two languages — one catalogue
- Market
- UAE · Dubai
- Sector
- Online store · luxury fashion
- Year
- 2026
About the project
A luxury fashion store for the Gulf region. The difficulty isn't catalogue size: every country has its own pricing, its own stock and its own language. The site solves it with a three-level entry — women/men/kids, then country, then language. Three doors on the first screen; everything else sits behind them.
How it is built
- 01
Five markets, correct hreflang
13 alternates are declared — separate English and Arabic versions for the UAE, Saudi Arabia, Oman, Kuwait and Bahrain. Each market ranks on its own without cannibalising the others.
- 02
A catalogue machines can read
The page declares `OnlineStore` structured data with canonical in place — the store is visible to search as a store, not as a pile of images.
- 03
Promise up top, terms below
Two-hour delivery in Dubai, gift packaging and Apple Pay — three benefits on one line under the logo. Most pre-basket hesitation dies right there.
Details
White ground, a fine serif logo, three campaign frames at equal size — the window stays clean. Measured weakness: 5 of 19 images lack alt text and the page has no H1; both are a day's work.