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pixellabs

A Baku-based web and digital marketing studio. We build the site, the web app and the campaigns as one system — and measure the result.

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  • Email: [email protected]
  • Phone: +994 77 532 99 33
  • Address: 8-24 Haji Zeynalabdin Taghiyev St, Baku 1005

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Conversion & optimization

Conversion rate optimization (CRO)

We measure, test, and improve your site to get more leads from the traffic you already have.

Start the conversationConversion & optimization

CRO isn't a one-off design change — it's an ongoing process: first we see where visitors hesitate, then we test the change on real users. Decisions are made on behavior data and test results, not gut feel.

What is included

Conversion rate optimization (CRO)

  • Behavior analysis via click and scroll maps

  • Identifying hesitation points with session recordings

  • A prioritized list of improvement recommendations

  • Testing changes with A/B tests

  • Confirming the winning variant with data and rolling it out

How we work

Conversion rate optimization (CRO)

  1. 01

    Behavior analysis

    We see visitors' real actions through clicks, scroll, and session recordings.

  2. 02

    Prioritizing findings

    We turn loss points into a concrete improvement list.

  3. 03

    Testing

    Once traffic is sufficient, we verify changes with real users via A/B testing.

  4. 04

    Rollout

    We keep the winning variant live and repeat the process for the next round.

Outcome

Your site turns into a lead-focused version shaped not by guesswork, but by real behavior and test data.

Questions

Frequently asked questions

  • 01How long does CRO take?

    It's not a one-off job — it's an ongoing cycle of behavior analysis, testing, and rollout; the timeline depends on traffic volume.

  • 02Is A/B testing possible for every site?

    A statistically reliable result needs a certain amount of traffic; when it's not enough, we recommend improvements based on behavior data instead.

  • 03Who owns the tool accounts?

    Heatmap and testing platform accounts are opened in your own name, and the data stays with you.

Blog

More on this topic

  • Measure first, then open the ad budget
Related services

Conversion & optimization

  • Behavior maps (heatmaps)

    See where visitors hesitate and where they drop off — from click and scroll maps.

  • A/B testing

    Test which version brings more enquiries on real users, not on assumptions.

  • Digital analytics and GA4 setup

    See in numbers which channel actually delivers — we set tracking up correctly and read the report for you.

Ready to grow?

Get in touch to have your site's conversion potential assessed.

Start the conversationBack to all services